Retailer Orders In, Shipments and Invoices Out — No Re-keying

How a multi-brand watch company connected its department-store, jewelry-chain, and dropship partners to one order system.

At a glance

• 5+ — Retail partners connected: department stores, jewelry chains, TV shopping, and flash-sale sites
• 4 — Documents automated per partner: orders, ship notices, invoices, and inventory
• 4,400+ — Orders in a single month landing in one order system

The Challenge — Every Retailer Speaks Its Own Language

This company sells watches online and wholesale through major US department stores, jewelry chains, TV shopping, and flash-sale sites, running orders and stock in Sellercloud. Before the project:

• Different formats. Each partner wants orders, ship notices, and invoices laid out its own way.
• Manual entry. Some partners’ orders were typed or imported by spreadsheet.
• Plugins that didn’t fit. When a partner changed platforms, the off-the-shelf connector stopped working.

The Solution — A Clean Loop Between the Brand and Every Retailer

We built a reusable path from partner order to shipment and invoice:

Retailer sends order → Checked into Sellercloud → Warehouse ships → Ship notice & invoice sent back

Key capabilities:

• EDI connections to major retailers — Department store and jewelry-chain orders arrive straight in Sellercloud, and confirmations go back in each retailer’s required format.
• A custom dropship connection — When a TV shopping partner moved platforms and the stock plugin no longer fit, we built a direct link that replaced spreadsheet imports.
• Inventory feeds to every partner — Stock levels go out to each retailer on a schedule, so partners don’t sell watches that aren’t on hand.
• One reusable connector — The work became interSend, our Sellercloud connector, so the next marketplace or EDI partner plugs into the same engine.
• Storefronts and marketplaces — A custom Shopify store for the main brand, plus marketplace listings, all feeding the same order system.

Results — Retail Orders Run Themselves, Partner by Partner

Retailer orders land in Sellercloud with no re-typing, and ship notices, invoices, and stock updates go back without anyone building a file.

When a partner changes its system, the brand gets a direct connection instead of falling back to spreadsheets.