Store, Web, Trade and Wholesale Orders in One System

How a US home-goods retailer connected its showroom, website, trade program, and retail partners to one ERP.

At a glance

• 4 — Sales channels feeding one ERP: website, showroom, trade, and retail partners
• 8,800+ — Active SKUs tracked in an automatic daily inventory report
• 80% — Less manual reporting once every channel reported into one place

The Challenge — Four Channels, Four Sets of Rules

This retailer sells bedding, linens, decor, and gifts through a showroom, its website, a trade program for designers, and wholesale to department stores and marketplaces. Before the project:

• Trade buyers needed self-service. Their own pricing, stock levels, and bulk ordering, without calling in.
• A new ERP. Moving to Brightpearl meant every order, payment, and return had to sync cleanly.
• Custom work. Monograms, gift wrap, and custom sizes broke standard order and purchasing flows.

The Solution — One Flow from Any Channel to the Warehouse

We built a single path into fulfillment:

Trade portal, store, web, retail partners → Shopify → Brightpearl ERP → ShipStation & warehouse

Key capabilities:

• A trade and wholesale portal — Trade accounts log in to see their own pricing against MSRP, live stock, and build bulk orders, with deposits, pay links, and assigned sales reps.
• Two-way ERP integration — Orders, payments, edits, refunds, and returns sync between Shopify and Brightpearl, which stays the single source of truth for stock and fulfillment.
• A custom point of sale for the showroom — In-store sales, exchanges, gift cards, store credit, local delivery, and deposits on custom orders, all landing in the same ERP.
• Retail partner orders and feeds — Department store and marketplace orders map into the ERP automatically, and inventory feeds keep partners’ stock levels current.
• Shipping, purchasing, and reporting — ShipStation rates and label checks, purchase orders raised automatically for custom items, daily inventory and missing-payment reports, and sales by rep.

Results — The Warehouse Works from One List, Whatever the Channel

Showroom, website, trade, and retail-partner orders all arrive in one ERP with payments attached, so staff stop re-keying orders between systems.

Trade customers order on their own with the right prices and stock, and the team gets daily reports instead of chasing spreadsheets.